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Benefits of Herbal Extracts in Cosmetics | Anzen Exports

June 12, 2021by Anzen_Exports0

There is a huge demand for herbal cosmetics all over the world at the moment. Also referred to as “natural cosmetics”, herbs (added to sensitive cosmetic formulations) have been used in maintaining and enhancing human beauty since they possess many beneficial properties, such as sunscreen, anti-aging, moisturizing, anti-oxidant, anti-cellulite and anti-microbial effects. Popular herbal extracts that drive the market include coconut oil, sunflower oil, jojoba oil, olive oil, henna, neem and many more. (1)

Definition of cosmetic products

As per the European Directive 93/35/EEC (European Commission),  ‘cosmetics products’ are defined as “any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good conditions.” (1)

Herbal cosmetics are devoid of harmful chemical ingredients

Herbal cosmetics are not considered to be under the preview of drugs as well as regulations associated with food and drug administrations. They constitute essentially the by-product of the cosmetic formulation blended with active bioactive ingredients or pharmaceuticals. Herbal cosmetics are considered to be safer than those with chemical ingredients. The naturally-available herbs are used to manufacture skincare, hair care, oral care, baby care and make-up products. (1)

The phytochemicals stemming from a variety of botanicals aid in:

(i)     Serving as cosmetics for care of the body,

(ii)   Influencing the biological functions of the skin and provide nutrients necessary for healthy skin and hair. (1)

 A booming industry

The global herbal beauty product’s market size was valued at USD 78.5 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027. (2) India, with its wide array of natural herbs, is considered to be a pioneer vis-à-vis the introduction of herbal cosmetics to the world.  According to a recent market research report titled ‘Indian Herbal Cosmetic Market Outlook 2022, it is anticipated that the booming Indian herbal cosmetic industry will touch INR 316 billion by 2022, growing at a CAGR of 19% over the forecasted period of 2017-2022. (3)

Reasons for the ever-rising popularity

Increase in awareness towards herbal products, heightened online customer reach, rise in spending power and rapidly growing inclination of the global populace towards beauty, look and appearance are the key factors responsible for this steady growth in this industry.

Other reasons why there are many takers globally for this segment include: (4)

  • All the products are safe since they are sourced from natural herbs and plants
  • Effective for all skin types
  • Not only beautifies but also heals owing to the rich medicinal properties
  • Cost-effective and easily affordable
  • No side effects
  • Influx of local and international brands

Committed to nature and natural products

One of the market leaders in the pharmaceutical industry in India, Anzen Exports Pvt. Ltd. is renowned for manufacturing top quality herbal extracts. These extracts are of standardized high grade boasting of a variety of phytonutrients and natural chemicals that are safe for use. With more than 30 years of experience in the industry, this top brand has complete market knowledge and access to the most powerful herbs in the world.  The company also manufactures and exports a wide range of Active Pharmaceutical Ingredients, Nutraceuticals to over 65 nations globally and has more than 600 products under various categories.

To check our product page or send us an inquiry, visit


Anzen Export’s blog posts have been written with the information gathered from approved medical journals and websites online. Our research and technical team strives to provide relevant information through such articles. To be best informed, we advise consulting a doctor about an ingredient or medicine prior to taking it.


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